Running a home business is very much about fulfilling your dreams. But it is also hard work and study. The more quickly you figure out what will make your business appear professional, the more likely you are to succeed.
Some mistakes are easy to see once you know about them. Using a free host, for example, especially without your own domain name. With hosting and domain names being so cheap, there’s no excuse to skimp on this.
There are plenty of other mistakes you can make with regards to a website. Poor design. Graphics that aren’t related to your business. Overuse of graphics.
Audio is becoming more popular, as is video, but wise use of these is important. Some sites often have their audio or video start on load. The trouble is that many people will not need to hear it, and many will click away quickly. Better in most cases is to allow visitors to start the audio or video.
Another mistake that is far too easy to make is to not pay enough attention to your customers, especially if they are contacting you through email. Emails should be answered within about 24 hours in most cases, 48 hours at the outside. But it is easy to let them slide and to take care of things later.
Failing to keep in contact with your customers is also a mistake. People who have bought from you once are more likely to buy from you again. Email makes this highly affordable. Collect your customers email addresses and respect them. Contact them when you have something relevant to send.
One of the most challenging mistakes to correct can be knowing when to keep giving information rather than trying to get the sale. There’s a point at which people just need to buy, not read through still more information. The easier you make it to buy, the more likely people are going to buy when they are ready. Make it hard and they’ll buy from someone else.
On a more personal level, making sure you manage your time well and are realistic about the time you can spend on your home business is extremely important. You do not need to take on more work than you can keep up with. This is a very easy mistake, and is why it is important to learn when to hire help.
You are going to make mistakes in business. Everyone does. But how you cope with your mistakes and how you learn from them will help to determine how well you will do in business.